Interview With Rand Fishkin

In this episode of The Business of Content, Rand Fishkin shares insights on understanding your audience, measuring content performance, growing a lean company, and more.

Rand Fishkin is the CEO & Co-Founder of SparkToro, an audience intelligence software company. Prior to launching SparkToro (, Rand was the CEO & Co-Founder of Moz ( Lloyd and Rand discuss:

  • Why SparkToro
  • Knowing Your Audience
  • The Buyer’s Journey
  • Measuring Third-Party Content
  • Where To Focus Content
  • Growing While Lean
  • Leveraging Agencies & Consultants
  • Building The Content Team
  • More Insights On Lean Growth
  • Who Cares About The Competition
  • Share
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