In this episode of The Business of Content, Rand Fishkin shares insights on understanding your audience, measuring content performance, growing a lean company, and more.
Rand Fishkin is the CEO & Co-Founder of SparkToro, an audience intelligence software company. Prior to launching SparkToro (https://www.sparktoro.com), Rand was the CEO & Co-Founder of Moz (https://www.moz.com). Lloyd and Rand discuss:
- Why SparkToro
- Knowing Your Audience
- The Buyer’s Journey
- Measuring Third-Party Content
- Where To Focus Content
- Growing While Lean
- Leveraging Agencies & Consultants
- Building The Content Team
- More Insights On Lean Growth
- Who Cares About The Competition
