In this episode of The Business of Content, Jeff Coyle shares insights on everything from prioritizing content to aligning teams and using content to build authority.
Jeff Coyle is the Co-Founder & Chief Strategy Officer at MarketMuse (https://www.marketmuse.com) – a content intelligence SAAS company that leverages artificial intelligence and natural language generation.
Lloyd and Jeff discuss:
- Content Creation Problems
- Content Prioritization
- Aligning Your Content Team
- “SEO” Content
- Goals of Content
- T-Level & Square Marketers
- Building Authority With Content
- What Makes Good Content
- Content Analysis Tools
- Balancing Content Quality & Output
- Improving Content Production Efficiency
- Content Feedback Loop
- Future of Natural Language Processing
