Interview with Jeff Coyle

In this episode of The Business of Content, Jeff Coyle shares insights on everything from prioritizing content to aligning teams and using content to build authority.

Jeff Coyle is the Co-Founder & Chief Strategy Officer at MarketMuse ( – a content intelligence SAAS company that leverages artificial intelligence and natural language generation.

Lloyd and Jeff discuss:

  • Content Creation Problems
  • Content Prioritization
  • Aligning Your Content Team
  • “SEO” Content
  • Goals of Content
  • T-Level & Square Marketers
  • Building Authority With Content
  • What Makes Good Content
  • Content Analysis Tools
  • Balancing Content Quality & Output
  • Improving Content Production Efficiency
  • Content Feedback Loop
  • Future of Natural Language Processing
  • Share
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