Interview With Hannah Smith

In this episode of The Business of Content, Hannah Smith shares her thoughts on managing creative teams, predicting content success, and more.

Hannah Smith is the Director of Worderist (, a creative content consultancy located in the United Kingdom. Prior to starting Worderist, Hannah was the Head of Creative of Verve Search and Content Strategist at Distilled – two prominent digital marketing agencies.

Lloyd and Hannah discuss:

  • Press Coverage as a KPI
  • Managing Creative Teams
  • What Is Creative Content
  • “SEO” Content
  • How To Encourage Creativity
  • Balancing Creativity With Other Goals
  • Predicting Content Success
  • Tips For Content Managers
  • Share
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