In this episode of The Business of Content, Hannah Smith shares her thoughts on managing creative teams, predicting content success, and more.
Hannah Smith is the Director of Worderist (https://www.worderist.com), a creative content consultancy located in the United Kingdom. Prior to starting Worderist, Hannah was the Head of Creative of Verve Search and Content Strategist at Distilled – two prominent digital marketing agencies.
Lloyd and Hannah discuss:
- Press Coverage as a KPI
- Managing Creative Teams
- What Is Creative Content
- “SEO” Content
- How To Encourage Creativity
- Balancing Creativity With Other Goals
- Predicting Content Success
- Tips For Content Managers
